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If you're looking for a carefully curated edit of the world's leading bridal designers, expert guidance and a considered approach to choosing your gown, welcome to Sunday's Bride.
Designed for modern women with busy lives, our Chelsea studio removes the overwhelm from dress shopping. Through thoughtful curation, honest styling and an unwavering focus on finding your gown, we help you make one of the most important decisions of your wedding with confidence, clarity and ease.
This Is Sunday's Bride.
01
Explore Our Designer Edit
Discover our carefully curated edit of internationally renowned designers and exceptional gowns. We encourage you to explore our collection before booking to ensure our style, investment range and lead times align with your vision.
02
Request Your Consultation
Choose a date that suits you and submit your appointment request. You can request your preferred bridal consultant, explore our appointment options and review our FAQs to ensure Sunday's Bride is the right fit before your visit. We look forward to welcoming you into our Chelsea studio.
03
Join us in our Chelsea studio, where your dedicated bridal consultant will be ready to welcome you.
Welcome to Sunday's Bride. Your appointment begins with a private introduction to our New York loft-inspired studio and our carefully edited designer collections. Every gown has earned its place, every recommendation is intentional, and every decision is backed by expert styling—not endless choice. This is luxury bridal, redefined.
04
Expert curation. Exceptional gowns.
Trust the process. Your bridal consultant will expertly guide your appointment, presenting a carefully curated selection of up to five gowns chosen specifically for you. Every choice is intentional, with honest advice and expert styling to help you make your decision with confidence.
05
Try on your gowns in an intimate Chelsea studio
Your private appointment takes place in our spacious, light-filled Chelsea studio, where you'll have the time and space to focus on what matters most—finding your gown. Your bridal consultant will guide you through a carefully curated edit of contemporary designer gowns, offering honest, expert advice to help you make a confident and informed decision. A glass of champagne awaits, but our focus is always on helping you choose the gown you'll walk down the aisle in.
06
The gown is yours. Let's begin the next chapter.
With your gown selected, we'll take your measurements, confirm your order and carefully determine the most appropriate size with you before placing it with your designer.
Once your deposit has been received, your gown enters production and is handcrafted exclusively for you. As every gown is made to order, production typically takes 4–8 months, with additional time required for international shipping from our designers' ateliers.
07
Secure Your Gown. Style the Details.
We'll take a moment to celebrate your decision before confirming your order and placing your gown into production with your designer.
You're welcome to capture the moment with photographs before we send you your Sunday's Bride Guide, containing everything you need to know throughout the next stage of your bridal journey, including your estimated gown arrival timeframe and what to expect over the coming months.
If you haven't already chosen your finishing touches, this is the perfect time to book your Veils & Accessories appointment. Then, all that's left to do is look forward to receiving your Gown Arrival email, letting you know your dress has arrived at Sunday's Bride and is ready for its next chapter.
08
From Atelier to Aisle.
Once your gown has been commissioned, it will be handcrafted by your designer and is expected to arrive approximately 4–8 months from the date of order, depending on the designer and production schedule.
Your estimated arrival date is provided as a guide only. As each gown is individually made to order, production timelines can occasionally vary, meaning your gown may arrive slightly earlier or later than anticipated.
The moment your gown arrives safely at Sunday's Bride, we'll be in touch with your Gown Arrival email, inviting you to arrange your collection appointment and marking the beginning of the final chapter of your bridal journey.
FAQ
How many guests can I bring with me?
Sundays Bride is strictly bride plus three guests maximum.
Can I bring Children?
Sundays Bride is not suitable for babies or children.
What is the deposit requirement?
We politely request full payment for the gown, however, we can offer a 50% deposit, the remainder is due eight weeks after order.
What is the price range?
The gowns range from £3000-10000, however, every single gown we stock is priced on the website.
Is there a charge for the appointment?
The Bridal Trial appointment is £40.00 weekday and £60.00 weekend this is non refundable nor is it redeemable against a gown purchase.
The Retrial Appointment, Accessories appointment and Pick Up appointments are free.
Is my appointment fee refunded if I cancel my appointment?
Cancellations under 72 hours before the appointment are non refundable.
